Heather Barrie is a Goal Achievement Strategist, best-selling author, and the creator of the Animal Productivity Quiz and the MARSTA® Goals framework - a dynamic alternative to outdated goal-setting models.

Heather's career began in corporate finance as a qualified management accountant, but her entrepreneurial spirit led her to launch an award-winning specialty coffee business, where she became known as a “Connection Alchemist.” During lockdown, she co-founded My Business LINCS Café, an online hub that supported entrepreneurs through connection and growth.

Today, Heather’s mission is to revolutionise the way we approach goals. Through the MARSTA Goals® Framework, Practitioner Accreditation Programme and Animal Productivity Quiz Licensee process, she helps entrepreneurs, leaders and the coaches who guide them to replace rigid, failing models with a system that actually works for all kinds of brains. and creates the context for better conversations and sustainable goal achievement.